Watch the interview: In a recent episode of the "Interesting B2B Marketing professionals" podcast, host Steve Goldhaber took a seat with the complex Mark Donnigan, whose expertise extends across computer science, songs, and also income technique. Donnigan's diverse expert background provides audiences a nuanced viewpoint on the B2B advertising and
Creating Market Categories: A Startup Founder's Roadmap to Success
Strategic advertising and marketing is vital for start-ups aiming to get grip and drive growth. If you're an owner having a hard time to attract attention to your product or company, it's time to change your emphasis from item growth to advertising technique. With the ideal method, you can properly get to and involve your target market, ultimately
Marketing for B2B and the Buyer’s Journey - Interview with Mark Donnigan Startup Marketing Consultant
The B2B purchasing procedure can be prolonged and complicated, with several decision-makers and stakeholder groups involved. This can cause long sales cycles and a lower win percentage for services. However, by comprehending and dealing with the needs of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and incre
Marketing for Business to Business Selling and today’s Buyer’s Journey - Mark Donnigan Virtual CMO
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve
The Buyer’s Journey and Marketing - Virtual CMO Mark Donnigan
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the