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Watch the interview: In a recent episode of the "Interesting B2B Marketing professionals" podcast, host Steve Goldhaber took a seat with the complex Mark Donnigan, whose expertise extends across computer science, songs, and also income technique. Donnigan's diverse expert background provides audiences a nuanced viewpoint on the B2B advertising and

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The Buyer’s Journey and Marketing - Virtual CMO Mark Donnigan

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the

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